Applied Arts '10

Cassies '11

ADCC - Silver '10

Adapting the classic zombie film theme to social media trends, we developed a campaign for the NABS annual Halloween party that would bring industry people to the event, and drive fundraising dollars back to the organization. 

We developed a contest to generate awareness of the Interac brand as an alternative to credit cards as a payment option in restaurants. It included POS, receipt slips, and Interac branded after dinner mints. 

Moving away from the traditional printed holiday greeting card, we created a short small budget holiday themed video featuring the mascot Percy the Penguin. It was then delivered via email to CIBC's partners and clients. 

CIBC's Symphony of Swings sees a traditional swing set transformed into an interactive art installation for Luminato 2015. Sensors within the swings respond to movement, emitting both light and sound as people play. When moved in tandem, the swings synchronize to create a “symphony” of complementary instruments forming a melody. The second iteration of the swings used in TO2015 PanAm Park also featured acrobatic performances using music and light. 

Running only during rain storms, a clear hydrophobic spray applied to the sidewalk repels rain while the digital screen appears to absorb water, demonstrating the power of SpongeTowels Ultra Strong.

Using a stencil to clean a portion of a car window, we turned customer's car into actual coupons to be redeemed at any Canadian Tire Gas Plus car wash locations. The perishable nature of the coupon generated a sense of urgency driving customers to use it as soon as possible.  The CT Gas+ Intercept team also provided a surprise and delight with detailing and further coupons.   

We developed a social campaign for True Patriot Love to celebrate the brave men, women, and veterans of our Canadian military during the lead up to this year’s Canada Day. We encouraged people to dedicate a message of thanks, written in sparkler, to a loved one, a friend, a family member, or our troops who’ve served. For every message generated and shared, our sponsor generously donated a dollar to TPL in support of veterans and their families.